Insights from Spring Camp 2025m – Why Building Science Matters
At Hewson Brothers Building Supply, we’re proud to support the builders, contractors, and developers who are shaping the future of construction. From high-efficiency wall assemblies to innovative air and vapour barriers, we supply more than materials—we help our customers build smarter. That’s why we believe everyone on our team, including those in marketing, should have a strong foundation in building science.
This spring, our Marketing Specialist, Beth, attended the Building Knowledge Canada Advanced Building Science Spring Camp 2025 in Mono, Ontario. It was an incredible opportunity to deepen our understanding of the products and systems we promote every day—and to stay ahead of the trends shaping how buildings are constructed in Ontario and across Canada.
Understanding What’s Behind the Walls
When it comes to modern construction, wall assemblies aren’t just structural elements—they’re systems designed for energy efficiency, durability, and occupant health. As marketers, building science matters because understanding the science behind these systems helps us communicate their value clearly and accurately.
Many of our customers are making decisions that impact building performance for decades to come. Whether it’s choosing the right exterior insulation, air barrier, or weather-resistant sheathing, every material plays a role in reducing callbacks, improving efficiency, and future-proofing a build.
By learning more about how these materials work together, our marketing team is better equipped to support our customers and sales team with resources that are not just eye-catching—but technically informed.
Spring Camp Session Highlights
The 2025 Spring Camp featured a full lineup of sessions that dove into real-world building challenges and innovations. A few standouts included:
-
Avoiding and Resolving Top Call Back Issues Experienced by Builders
Presented by Dr. John Straube
This session offered practical insight into the most common causes of post-construction issues—and how proper wall assembly design can prevent them. -
Predicting Home + Community Resiliency for Investors, Owners and Insurers
Presented by Mike Williams, ClimateFirst Building Solutions
A powerful look at how high-performance construction impacts not only building durability but also long-term value and insurability. -
Towards Cost-Effective Net Zero Energy Ready Residential Renovations
Presented by Lynne J. Strickland
A timely topic as more builders and homeowners look for affordable ways to meet emerging energy standards.
What stood out across all sessions was this: good building science leads to better results—both for builders and the families living in those homes.
Marketing with Purpose
At Hewson Brothers, we believe our marketing should do more than promote products, it should empower customers. That means sharing knowledge, offering resources, and helping people make informed decisions that lead to stronger, more resilient buildings.
Our attendance at Spring Camp 2025 reaffirmed the importance of staying current, staying curious, and staying connected to the science that drives innovation in our industry. Whether you’re a seasoned builder or just starting out, we’re here to support you, not just with materials, but with insight.
Let’s Build Smarter—Together
We’re proud to be part of a construction community that’s constantly learning and improving. If you’re ready to take your next project to the next level, reach out to our team. From building envelope solutions to expert sales support, Hewson Brothers is here to help you build better.
